The Final Copy of Ilon Specht (2024)

For over 50 years, global beauty brand leader, L'Oréal Paris, has been synonymous with its famed "Because I'm Worth It" tagline. Written on the heels of the feminist movement of the late 60s and early 70s, the phrase was crafted in an overt act of copy rebellion by trailblazing former McCann copywriter Ilon Specht, then one of advertising's few female creatives. Now, for the first time in many years, audiences will see and hear from the little-known woman whose unabashed belief in her own worth enabled generations of women around the world to believe in their own. Through a series of poignant, and at times, comical interviews with Ilon and her stepdaughter, viewers will get an intimate glimpse into Ilon's inimitable life and fiery spirit as they reflect on the creative genius's legacy in her remaining few months.